The Business Positioning Bible: How to Become the Obvious Choice in a Crowded Market (current, safe and clear)
$39.00USD
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$39.00USD
Regular price
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The Business Positioning Bible — Crafted By Words
The Business Positioning Bible: How to Become the Obvious Choice in a Crowded Market (current, safe and clear)
$39.00USD
Sale price
$39.00USD
Regular price
Crafted By Words Presents
Stop being the best‑kept secret in your industry.
Stop being the best‑kept secret in your industry.
Become the obvious choice.
A complete system for founders, consultants, coaches, and small business owners who are excellent at what they do, and exhausted from having to prove it every single time.
Get The Business Positioning Bible — $39
Instant digital download • 59 pages • Lifetime access • No subscription
14 full chapters
Exercise after every chapter
2 proprietary frameworks
90-day action plan included
Does this sound familiar?
You're not losing deals because you're not good enough.
You're losing them because the market can't tell you apart from ten other options, and price becomes the only thing left to compare.
Symptom 01
Every new lead has to be convinced from scratch, and it's exhausting to be the entire marketing and sales engine, every single time.
Symptom 02
You keep getting compared on price, even though you know your work is better than the cheaper alternative.
Symptom 03
Referrals happen, but they're vague. People struggle to explain exactly what you do and who it's for.
Symptom 04
Competitors who aren't more talented than you keep winning the deals you should be winning.
It's not an effort problem. It's a clarity problem.
Positioning is not your logo, your tagline, or your service list. It's the specific, defensible place you occupy in your ideal client's mind, relative to every alternative they could choose instead. Get it right, and every hour you spend on marketing and sales finally compounds, instead of evaporating.
What's inside
A complete system, not just a concept
Fourteen chapters across five parts, built on the same frameworks we use with our own paying clients.
Part One — The Foundation
Understand Positioning Before You Try To Fix It
01. What Positioning Actually Is (And What It Isn't)
02. The Positioning Crisis: Why Working Harder Isn't Working
03. The Trust Pyramid™: The Sequence Behind Sustainable Growth
Part Two — Diagnose
Find Out Exactly Where You Stand Today
04. The Positioning Audit
05. The Seven Silent Killers of Weak Positioning
Part Three — Build
The Working Heart Of The Book
06. Finding Your Riches in the Niches
07. The Category of One
08. The Positioning Statement Framework
09. Pricing as a Positioning Signal
Part Four — Activate
Carry Your Position Everywhere You Show Up
10. Message-Market Fit
11. The Authority Flywheel™
12. Positioning Across Every Touchpoint
Part Five — Sustain
Protect It, Then Grow Into A Bigger One
13. Repositioning Without Losing Trust
14. Your 90-Day Positioning Action Plan
By the time you finish
Here's what you'll actually walk away with
Six deliverables that change how you show up, sell, and grow.
A written, tested Ideal Customer Definition, built across four real dimensions, not just a demographic guess.
Your own Category of One: a genuine point of differentiation a competitor can't copy by editing a sentence.
A finished, five-part Positioning Statement you can say out loud without hesitating.
A pricing structure that finally matches the position you've built, instead of quietly contradicting it.
Four Messaging Pillars to build every piece of content around, instead of starting from zero each time.
A concrete 90-day plan that turns everything above into action, week by week.
Is this for you?
Built specifically for
Founders, solopreneurs, consultants, and coaches who are ready to compete on value, not price.
✓ This is for you if:
- You're a founder, solopreneur, or consultant who knows your work is good, but struggles to say why someone should choose you over the alternative.
- You're tired of being compared on price and want to compete on value instead.
- You're willing to actually do the exercises, not just read the chapters.
- You want a system you can return to every year, not a one-time read.
✕ This isn't for you if:
- You're looking for a quick tagline generator rather than real strategic work.
- You want growth hacks instead of a durable foundation.
- You're not willing to get specific about who you're for, and who you're not.
Get instant access
Get The Business Positioning Bible — $39
One payment. Yours for good.
$97
$39
ONE-TIME PAYMENT • INSTANT DOWNLOAD
The full 59-page Business Positioning Bible (PDF)
14 chapters across 5 parts, fully worked with real examples
An exercise or self-assessment after every chapter
The Trust Pyramid™ and Authority Flywheel™ frameworks in full
A complete 90-Day Positioning Action Plan
Designed to be worked through, printed, and returned to yearly
Frequently asked
I'm not a writer. Will I still be able to do the exercises?
Yes. Every exercise is a fill-in-the-blank worksheet with clear prompts and worked examples right above it. You're filling in a structure we've already built for you, not starting from a blank page.
How is this different from a generic branding course?
This isn't about visuals or taglines. It's the strategic layer underneath all of that: who you're for, what makes you different, and how to say it, priced, and defended everywhere your business shows up.
How long will it take to get through?
We recommend two to four weeks, roughly one Part per week, at 45 to 90 minutes per chapter. You can move faster, but the exercises are where the real value is, so don't rush past them.
Is this a physical book?
No, it's a digital PDF delivered instantly after purchase, designed to be read on screen or printed at home if you'd prefer to write in it by hand.
What if I already have some of this figured out?
Most founders we work with have pieces in place. The audit in Chapter 4 will show you exactly which pieces are solid and which are quietly costing you the most, so you're not starting from scratch, you're sharpening what's already there.
Your competitors are hoping you never read this.
Every day your positioning stays unclear is another day the market defines it for you.
Usually as "another option," compared on price. That ends the moment you start Chapter 1.
Get The Business Positioning Bible — $39