The Messaging Framework: A Founder's Guide to Being Impossible to Ignore.
$49.00USD
Sale price
$49.00USD
Regular price
Skip to product information
The CLEAR Messaging Framework - Crafted By Words
The Messaging Framework: A Founder's Guide to Being Impossible to Ignore.
$49.00USD
Sale price
$49.00USD
Regular price
The CLEAR Messaging Framework™
You Don't Have a Marketing Problem.
You Don't Have a Marketing Problem.
You Have a Messaging Problem.
And It's Costing You Every Client Who Almost Got It.
The CLEAR Messaging Framework™, the exact 5-layer system Crafted By Words × Void|X use with paying clients, now in a 190-page, step-by-step playbook you can run on your own business, starting today.
Instant digital download • 190 pages • 23 chapters • Full workbook included
5-Layer CLEAR System
23 Chapters
Exercises + Self-Assessments
Full Workbook Included
The opening gut-punch
You've watched it happen.
A competitor with a worse product, a smaller team, and a less generous offer walks away with the client you should have closed.
A competitor with a worse product, a smaller team, and a less generous offer walks away with the client you should have closed.
Not because they were better. Because they were clearer.
You can have the best product in your market and still lose to the business that simply says what it does in a way people actually remember. That's not a marketing problem. It's not a "we need a better tagline" problem. It's messaging, and it is the single most underpriced lever in your entire business.
The diagnosis
If you've ever caught yourself saying any of these, this book was written for you:
"Our marketing just isn't working."
Here's the uncomfortable truth: that's not a marketing symptom. It's a messaging symptom. And no amount of ad spend fixes a problem that starts with the sentence you say when someone asks what you do.
"We need more leads."
More leads won't help if your message isn't landing. You'll just be doing the wrong thing more often.
"Nobody seems to understand what we actually do."
That's the clearest sign of all. Your messaging is creating confusion, and confusion is the opposite of trust.
Those aren't marketing symptoms. They're messaging symptoms. And no amount of ad spend, funnel-tweaking, or content consistency fixes a problem that starts with the sentence you say when someone asks what you do.
What's inside
The CLEAR Messaging Framework™
Five layers, in order, that take you from "we sound like everyone else" to impossible to ignore.
C
Clarity
Who you serve, what you solve
Said in one honest sentence. Before you say anything else, this is what someone needs to understand.
L
Language
The voice that's unmistakably yours
The generic words you finally get to lose, replaced by a tone and vocabulary that can't be confused with anyone else's.
E
Emotion
The story and feeling that make your facts worth remembering
People forget bullet points. They remember how you made them feel. This layer makes your message stick.
A
Authority
The proof that turns a claim into something people actually believe
Testimonials, case studies, and the right evidence, placed where it matters most.
R
Repetition
One message, said consistently, everywhere your business shows up
Consistency builds memory. Memory builds trust. This layer makes sure your message travels.
Across 23 chapters and 190 pages, you'll build your Ideal Client Profile, nail your one-sentence value proposition, find your brand voice, craft your founder story, handle objections before they're raised, and assemble it all into a Messaging Grid you can run across your website, sales calls, social content, and email, in one coordinated voice.
Every chapter follows the same shape: the teaching, a real-world field note, a hands-on exercise, a self-assessment, and the key takeaways. You're never just reading. You're building.
The complete system
Everything you need, in one place
23 chapters
190 pages
5-layer CLEAR system
Messaging Grid template
And because we know worksheets get lost in a book: Appendix A hands you the entire workbook in one place. Every exercise from all 23 chapters, ready to print, screenshot, or hand to a teammate without making them read the whole thing first.
Proof it works
What clients say
Real results from real businesses who ran the system.
"
Within a week of using the new homepage line, three past clients told me it finally sounded like me.
Executive & Life Coach
• Crafted By Words client
"
Our close rate recovered in a month, without a single new sales technique. We just stopped confusing people.
B2B Consultant
• Void|X client
"
I used to dread sales calls. Now they feel like consultations, because I finally know exactly who I'm talking to.
Business Coach
• Crafted By Words client
"
The messaging grid is the single most opened document in our entire business.
Agency Founder
• Void|X client
Who this is for
Founders, consultants, coaches, agency owners, and solopreneurs
Done losing to competitors who simply communicate better.
If your team can't agree on what to say about your own business, this was built for exactly that moment.
You're tired of being compared on price when you know your work is better.
You want to stop explaining your business and start being understood.
You're ready to run a system that's been proven with paying clients, not just theory.
Get The CLEAR Messaging Framework
Stop explaining your business.
Stop explaining your business.
Start being understood.
The ask is small. The payoff compounds.
This book costs less than one hour of a copywriter's time. If it helps you land one sentence about your business more clearly than you could say it before, it's already paid for itself.
Get the digital edition for just $39
Get Instant Access — $39
Instant access • 190 pages • 23 chapters • Full workbook included
Built by Crafted By Words × Void|X • The same messaging system used with paying agency clients • Now packaged so you can run it yourself.